In order to keep people interested in the program, Amazon is ready to launch its “Thursday Night Football” streaming service. The Los Angeles Chargers and the Kansas City Chiefs, two early-season favorites for the Super Bowl. They will play in the company’s first-ever NFL game on Thursday. Pregame coverage will start at 7 p.m. ET, as noted by a big banner and countdown clock on Amazon’s home page.com. At 8:15 ET, the game will start as per schedule.
It’s a part of an agreement that the NFL and tech giant Amazon (AMZN) announced in March of last year. Under which Amazon would have exclusive rights to the NFL’s “Thursday Night Football” games. The broadcasts were pushed from the 2023 season to the 2022 season from its scheduled start date of 2023.
The most recent illustration of Amazon’s significant commitment to becoming a streaming destination is the game on Thursday. As opposed to traditional cable or broadcast networks. Many people will probably log in to Amazon Prime Video for the first time to watch the game. Fans in the cities of the teams involved can still watch the game on television.
Amazon is upgrading the watching experience in a variety of ways to convince consumers that it represents the future of sports broadcasting. The NFL’s Next Gen Stats, which employ machine learning to forecast stats like pass completion and running yards, will be available to viewers in real time. The X-Ray function, which gives viewers more context for what’s on screen. It will also be included, according to Amazon.
Amazon hired former NFL players Richard Sherman, Tony Gonzalez, and Ryan Fitzpatrick, renowned announcer Al Michaels, and seasoned ESPN college football commentator Kirk Herbstreit to offer pregame, halftime, and postgame commentary.
In addition, Amazon is working with ratings organization Nielsen in a first for any streaming service to gauge how many people are watching the games on Prime Video. The ball, though, is one element that will remain the same. The actual game ball won’t change. Despite a promotional film featuring NFL stars throwing about a new, distinctively shaped “Prime ball.”
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